Purpose
Readify offers a Professional Development program which allows 20 days in a year to learn a new skill or build anything of interest to us. As a part of that I wanted to understand the process of developing an idea into a viable product.
Idea
Problem : Its quite hard to go to pharmacy to get your prescription medications if you are ill or you are caring for someone who is ill or you live in a remote area.
Solution : Deliver prescription medications utilizing sharing economy and drones
What did the last 5 days look like ?
Day 1
Tour of the Telstra labs
Overview and 5 day Agenda Generation with Guy Franklin and Dan Paronetto
Introduction to RadFrame
5 day plan generation in RadFrame
Intro to Lean Canvas
Day 2
Review of Lean Canvas with Guy Franklin
How to conduct Customer Interviews Session with Wriddhi
Day 3
Muru-D Overview Session with Joshua Holmes
Surprise Pitch to Ben Sand
Conducting Customer Interviews - Interviewing Pharmacists and general public
Lead to a Drone Delivery Startup
Day 4
Landing Page Generation
Landing Page Design and App Design Review Session With Delfina Zielinska
Implementing Design Feedback
Day 5
Setting up Facebook Ad Campaigns session with Dan Paronetto
Showcase
Where I am at ?
First draft of Facebook Ads
First Draft of the App
Things I learnt
How to do Customer Interviews
How to Lean Canvas
How to Create Facebook Campaigns
How to Design and Refine Designs
How to Pitch
Step back from the instinct to code straightaway and evaluate value proposition
Where to now ?
Get a Mentor !
Recruit a Team
More Customer Interviews and Refining the app
Run the campaigns and learn from it
Do a trial run of the process
Build the App
Day 5 Showcase:
Thanks to Readify for this great opportunity to spend 5 day at Telstra Labs. Special thanks to Alison Kieth, Steve Godbold and Guy Franklin for making this happen and organizing all of it. Thanks to Wriddhi, Joshua Holmes, Delfina Zielinska, Ben Sand, Dan Paronetto for spending their valuable time with me and sharing their insights. This whole experience has been incredible ! Until next time :)
